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Mike Savicki
Founder and Chief Thinker, Scratching Post Solutions*
Creative communication services for businesses, non-profits
and individuals
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Creative and business writing, editing and copywriting
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Speech and ghost writing services
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Complete media services including feature articles, releases
and newsletters plus
multi-media liaisons
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Strategic marketing plan development and execution
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Comprehensive event PR and promotion
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In the competitive world of public relations and communication,
where what you say is as important as how you say it, your
message is everything.
You don’t get a second chance to make a lasting first
impression.
A project can be won or lost in a split second.
Words matter.
Choose them properly and gain the extra advantage. Choose poorly
and risk the loss of awareness, involvement and enthusiasm.
Your message conveys both direct and indirect signs about who you
are and what you believe.
How do you tell your clients about your product or service in a way
that separates you from the competition? How do you win their trust?
How do you get the most bang for your bucks when it comes to event
marketing and promotion? Should you use emotion to inspire an
audience or would a more balanced approach make better sense?
Is it really true that an image speaks a thousand words?
While many agents offer general communication services, Mike Savicki
takes service to a higher level. With experience both in front of
the camera as well as behind it,
Mike Savicki knows what to say and how to say it.
He understands how to develop a message and deliver it clearly and
concisely in a way that maximizes impact.
Mike Savicki speaks the language of effective communication.
And in some cases, he speaks it without ever uttering a word.
Let Mike lead you through the process he calls Ideation.
Armed with an MBA from Duke University’s Fuqua School of Business
and over fifteen years of project management expertise in both the
private and public business sectors, Mike Savicki is a published
writer, creative thinker, tireless and well-connected advocate,
passionate motivator and meticulous organizer.
He is as creative as he is disciplined.
Mike understands what it takes to make a lasting impression
because he makes them every day.
Mike Savicki is a proven leader who offers innovative ideas and
sharp solutions to those who demand the very best in their fields.
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exploring 8(a), Small Disadvantaged Business, Service-Disabled
Veteran-Owned Small Business Incorporation
Major Multi-Media Event Management Partnerships
NASCAR
PGA Champions Tour
Major Multi-Media Event Management Examples (Non-Profit)
No Barriers Festival 2009 at Shake-A-Leg Miami (Miami, FL)
* In coordination with Kreps DeMaria PR
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7 television placements including WTVJ-TV (NBC 6) and WPLG-TV
(ABC 10)
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20 print placements including
The Miami Herald and American
Way
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55 Internet placements including
Latimes.com
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7 radio placements
No Barriers Festival 2007 (Squaw Valley USA, near Lake Tahoe, CA)
(Includes print, radio, television. Film and Internet components at
nobarriersusa.org not included.)
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5 television placements yielding
14,455,000 total viewership
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25 print placements yielding
readership of 22,347,850
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4 radio placements yielding
listenership of 756,900
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Total media impressions of
37,559,750
Face of America 2000 (Cross country multi-sport and cultural event
to celebrate America's diversity in the new Millennium)
(Includes print, radio television. Internet components at
FaceofAmerica.org not included)
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114 television placements
yielding 24,119,160 total viewership
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57 print placements yielding
total readership of 44,832,512
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16 radio placements yielding
listenership of 2,279,000
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Total media impressions of
71,230,672
Vietnam Challenge
1998 (1200 mile cycling journey from Hanoi to Ho Chi Minh City for
American and Vietnamese veterans)
(Includes only domestic television, print, radio. Internet
educational components at VietnamChallenge.org and
AskAsia.org not included.)
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48 television placements
yielding 17,739,000 total viewership
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227 print placements yielding
readership of 120,175,571
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30 radio placements yielding
listenership of 1,413,050
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Total media impressions of
139,327,621
Regional and National Media Samples
Print
Currents Magazine
The Adversity Advantage ,
by Paul G. Stoltz, Ph.D., and Erik Weihenmayer
Triathlete
PN
Over the Counter
One Voice
Duke Magazine
Tufts Magazine
Lake Norman Magazine
Lake Wylie Living
University City Magazine
Center
City Living
The Charlotte Observer
Para-Life
(Japan)
Outside
Men’s Journal
Sports ‘N Spokes
Challenge Magazine
New Mobility
Education World
USA Today
The Associated Press
Getty Images
UPI
Internet
Disaboom.com
Worldteamsports.org
Faceofamerica.org
MSNBC.com
Nobarriersusa.org
Askasia.org
Vietnamchallenge.com
Darynkagan.com
Television
NBC Nightly News with Brian Williams
CBS News
ABC News
New England Cable News
New England Sports Network (NESN)
Film
Vietnam, Long Time Coming
(Emmy Award winner)
Mike Savicki has been profiled nationally in major media outlets
including:
The New York Times
The Boston Globe
Triathlete
New England Cable News
NBC News
ABC News
CBS News
"The press is the best instrument for
enlightening the mind of a man."
- Thomas Jefferson
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