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Mike Savicki

Founder and Chief Thinker, Scratching Post Communications*

 

 

Creative communication services for businesses, individuals and non-profits

Freelance, copy writing and editing

Speech, business and executive ghost writing services

Complete multi-media coordination services including feature articles, event and news releases, blogging, social networking plus newsletter creation and delivery      

Strategic marketing plan development and execution

Comprehensive event PR and promotion

In the competitive world of public relations and communication, where what you say is as important as how you say it, your message means everything. You don’t get a second chance to make a lasting first impression. A project can be won or lost in a split second. Words and images matter. Choose them properly and gain the extra advantage. Choose poorly and risk the loss of awareness, involvement and enthusiasm.

Simple? Nope. There's an art to it all.

Your message conveys both direct and indirect signs about who you are and what you believe. How do you tell your clients about your product or service in a way that separates you from the competition? How do you win their trust? How do you get the most bang for your bucks when it comes to event marketing and promotion? Should you use emotion to inspire an audience or would a more balanced approach make better sense? Is it really true that an image speaks a thousand words?

 

While many agents offer general communication services, Mike Savicki takes service to a higher level. With experience both in front of the camera as well as behind it, Mike Savicki knows what to say and how to say it. He understands how to develop a message and deliver it clearly and concisely in a way that maximizes impact. Mike Savicki speaks the language of effective communication. And in some cases, he speaks it without ever uttering a word. Let Mike lead you through the process he calls Ideation.

 

Armed with an MBA from Duke University’s Fuqua School of Business and over fifteen years of project management expertise in the private, public and non-profit business sectors, Mike Savicki is a published writer, creative thinker, tireless and well-connected advocate, passionate motivator and meticulous organizer. He is as creative as he is disciplined. Mike understands what it takes to make a lasting impression because he makes them every day. Mike Savicki is a proven leader who offers innovative ideas and creates sharp messages for those who demand the very best in their fields.

 

* Incorporated 2012 in NC, exploring 8(a), Small Disadvantaged Business, Service-Disabled Veteran-Owned Small Business status

 

Please check out the "Friends" page on this site for links to a few clients, etc.

 

Major Multi-Media Event Management Partnerships

NASCAR

PGA Champions Tour

 

Major Multi-Media Event Management Examples (Non-Profit)

No Barriers Festival 2009 at Shake-A-Leg Miami (Miami, FL)

* In coordination with Kreps DeMaria PR

        7 television placements including WTVJ-TV (NBC 6) and WPLG-TV (ABC 10)

        20 print placements including The Miami Herald and American Way

        55 Internet placements including Latimes.com

        7 radio placements 

           

No Barriers Festival 2007 (Squaw Valley USA, Lake Tahoe, CA)            

(Includes print, radio, television. Film and Internet components at nobarriersusa.org not included.)

        5 television placements yielding 14,455,000 total viewership

        25 print placements yielding readership of 22,347,850

        4 radio placements yielding listenership of 756,900

        Total media impressions of 37,559,750

 

Face of America 2000 (Cross country multi-sport and cultural event to celebrate America's diversity in the new Millennium)         

(Includes print, radio television. Internet components at FaceofAmerica.org not included)

        114 television placements yielding 24,119,160 total viewership

        57 print placements yielding total readership of 44,832,512

        16 radio placements yielding listenership of 2,279,000

        Total media impressions of 71,230,672

 

Vietnam Challenge 1998 (1200 mile cycling journey from Hanoi to Ho Chi Minh City for American and Vietnamese veterans)

(Includes only domestic television, print, radio. Internet educational components at VietnamChallenge.org and AskAsia.org not included.)

        48 television placements yielding 17,739,000 total viewership

        227 print placements yielding readership of 120,175,571

        30 radio placements yielding listenership of 1,413,050         

        Total media impressions of 139,327,621

 

Regional and national media samples appear in - 

Print                                                                                                             

Currents Magazine

The Adversity Advantage, by Paul G. Stoltz, Ph. D. and Erik Weihenmayer

Triathlete

PN

Over the Counter

One Voice

Duke Magazine

Tufts Magazine

Lake Norman Magazine

Lake Wylie Living

University City Magazine

Center City Living

The Charlotte Observer

Para-Life (Japan)

Outside

Men’s Journal

Sports ‘N Spokes

Challenge Magazine

New Mobility

Education World

USA Today

The Associated Press

Getty Images

UPI

 

Internet

Disaboom.com

Worldteamsports.org

Faceofamerica.org

MSNBC.com

Nobarriersusa.org

Askasia.org

Vietnamchallenge.com

Darynkagan.com

 

Television

NBC Nightly News with Brian Williams

CBS News

ABC News

New England Cable News

New England Sports Network (NESN)

 

Film

Vietnam, Long Time Coming (Emmy Award winner)

 

Mike Savicki has been profiled nationally in major media outlets including:

The New York Times

The Boston Globe

Triathlete

New England Cable News

NBC News

ABC News

CBS News

     

      

 

 

"The press is the best instrument for enlightening the mind of a man."

- Thomas Jefferson

 

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